Power of Media Essay Example | Topics and Well Written Essays - 1250 words

Power of Media - Essay Example Contrary to public perception, â€Å"convergence culture† is not limited to only participating in online voting or phoning in your votes for the latest talent competition on television. Although it is true that the activity is all-inclusive, it does not signify a convergence of any cultural sort. Rather, a mass protest rally in front of an embassy, declaring sentiments against a popular problem or plan of action could be more considered as an example of â€Å"convergence culture†. â€Å"Convergence culture† is the modern way by which our society is being shaped by a new generation of movers and thinkers. While we used to be a culture defined by what the powers that be in mass media such as radio and television say we should be, now we find that people have the actual ability to buck at such dictates already. Instead, people are dictating who they are and what they will be with the help of modern digital communication gadgets. Cellular phones now allow for mass sh aring of information between people faster than a television or news broadcast. Everything these days happens in real time, with various people sharing their experiences across the world by simply a point, click, and send on their phones, laptops, and other portable media devices. In such instances, this collective sharing of events, although depicting various points of view, all dictate the definition of what â€Å"convergence culture† is all about. Basically, â€Å"convergence culture† is not bound by the same restrictions that normal media practitioners must adhere to. Fan fiction writing and blogging are some examples of a method by which people continue to promote ideas and items that they have come to know and love but without the manipulative hand of the owners of the product. An act which, although frowned upon by most media big wigs, has proven to be the new way through which promotional activities can actually gain a longer life span that could oftentimes, su rpass the lifetime of the product or movie being promoted as well. It is because of this emerging power of the new digital media technology that the old guards, the newspaper and book publishers, the movie producers, and they're like, are all in a quandary as to how to position themselves in this new era of promotional activity and news sharing. You see, as Jenkins claimed in his paper, When people take media into their own hands, the results can be wonderfully creative; they can also be bad news for all involved. (par. 39). We have seen the ways through which the regular news sources have become all but obsolete in our modern world. The troubles in the Middle East that escalated in momentum and action this year alone showed that Twitter and Facebook are far more effective information dissemination tools when it comes to news reporting.

Shifting expectations for budget hotels Literature review

Shifting expectations for budget hotels - Literature review Example Budget hotels are the cost effective hotels that are available to the customers at any part of the world. Compared to the luxury hotels the budget hotels have greater industry competition as they have larger customer base. In this paper the researcher has tried to analyze the current scale of Brighton budget hotel business. The researcher with the help of primary research has tried to find out what are the expectations of the Brighton budget hotel consumers and thus in turn tried to find out the shift of customer’s expectations. The objective of the research is to find out the customers’ expectations from the service industry. For this purpose the difference between budget hotel and non-budget hotel has been analyzed along with the analysis of current scale of Brighton budget hotel business has also been analyzed. Through a primary research the researcher has tried to analyze the shifting expectations of the customers from the budget hotels. The customer expectations in the service industry change more frequently than any other industry. It is tough to keep track of the customer expectations in the service industry than an industry where the main product is goods offering (Hseih et al., n.d., p.4-7). In an industry where the customers only perceive the delivered goods, their expectations don’t change as frequently as it changes in the case of the service industry (Infosys, 2009, p.5-7). There are different kinds of expectations that the customer has from the service industry like the predicted service, adequate service and the desired service. The predicted service is one that the customers expect from the company, that is, the minimum basic services which the company should offer to its customers. The adequate service is the level of service that the company should offer to the customers to meet their needs. . The desired level of service is